Custom plush bear sitting on natural linen fabric in soft daylight

Sample 01 · Custom development

Custom plushSample 01

Your drawing,in plush.

We develop, sample and produce custom plush for importers, brand owners and retail buyers — with every approval step written down.

Start Your Custom Project View Case Studies

01: Sample first
02: QC recorded
03: One contact

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Who we work with

Built for buyers who need proof, not promises.

Importers & Distributors

Brand Owners

Retail Chains

Promotional Buyers

Licensors & Studios

E-commerce Brands

Client names and logos are published only after written approval.

Sample before bulk

Nothing moves to production until a physical sample is signed off against your brief.

Checks written down

Inline inspection, needle detection and packing checks are recorded for each order.

One contact, start to finish

A single English-speaking contact follows your project from first sketch to carton.

Capabilities

From sketch to shipped carton

Four ways buyers work with us. Each one starts with a written brief and ends with an inspection record.

Close-up of embroidered eyes and stitched fabric on a plush toy face

Custom Plush Development

Sketches, tech packs or reference photos turned into patterns, prototypes and production files.

Branded character plush toy with a printed paper hang tag

Licensed & Brand Characters

Character proportions, expressions and colour matched against your approved style guide.

Plush toys arranged inside open cardboard shipping cartons

Retail & Promotional Plush

Seasonal ranges and campaign plush packed to your channel, carton and labelling requirements.

Small plush keychain charms arranged on a wooden tray

Plush Accessories

Keychains, bag charms and small-format plush built to the same sampling standard as full-size toys.

Small-part safety review
Metal and plastic trim options
Polybag or display box packing

Selected work

Samples you can hold, before you commit.

View all case studies

Plush sample placed on photography backdrop paper beside a spec sheet

Character PlushSample caseView case

Character plush for a brand line

Sampled from a two-view illustration; embroidery and fabric matched to an existing brand palette.

EmbroideryCustom pattern

Assorted retail plush animals displayed on a shop shelf

Retail SeriesSample caseView case

Retail assortment of six animals

Six characters sharing one body pattern, packed as mixed cartons with retail-ready hang tags.

Mixed cartonHang tags

Pink rabbit plush with a printed paper tag

PromotionalSample caseView case

Seasonal campaign plush

A short-run campaign character with a compressed sampling window and polybag packing.

Short runPolybag

Sample room with sewing machines, pattern paper and half-finished plush toys

Sample room · pattern paper and prototypes

About the workshop

A plush team, not a trading desk.

Patterns, prototypes and production sit with the same team, so what you approve on a sample is what gets made. Materials, trims and packing are checked against that signed-off sample during the run.

Buyers get one contact for the whole project, plus the records their own approval process needs.

Pattern and prototype in house
Inline QC and needle detection
Packing to your channel requirement

Learn more

Start here

Send us your sketch.

Share the style, size and quantity range you have in mind. We reply with scope, materials and the next sampling step.

sales@fitjj.com

Number shared on request — ask in your first email.

Response

We reply within one business day, Monday to Friday.